Today, companies are increasingly using landing pages to market their products and/or services online says Saivian Eric Dalius. A landing page is a web page that is designed for one specific action, like downloading a particular piece of content or submitting an email address (to capture new leads). The idea of creating landing pages has begun to catch on among businesses because it works. By designating specific end goals for each page, companies can boost traffic through targeted campaigns with clearly defined objectives. Continue reading 10 Ways to Boost Web Traffic with a Landing Page
Top 10 Ways to Boost Web Traffic with a Landing Page
1. Simplify Your Message:
The first rule of effective marketing is “know thy audience”. That’s never truer than when you’re trying to promote a specific offer to a targeted audience. You need to clearly define who you are trying to reach and what it is that your webpage specifically offers them.
The call-to-action button has become an essential tool for marketers because it helps guide users through the buying cycle or completion of other predetermined actions on landing pages. It should be clear, concise, and intuitive. When designing your CTA, make sure that it’s visible enough that it stands out among other elements on the page — but not so much that it distracts from the primary message.
3. Use Strong Visual Aids:
When creating a landing page visuals can serve as powerful tools to attract visitors and relay your message. Use visuals to highlight key selling points or benefits offered by the landing page. Be wary of overpowering the page with too many images, however, as that can divert attention away from other important elements on it.
4. Great Content:
The truth is simple: people love reading great content. Make sure that your landing pages contain useful information that truly adds value to the reader — whether they are an existing customer or someone who has never heard of you before.
5. Simplify Navigation:
Too much navigation may confuse users and cause them to abandon your site unexpectedly (or worse, before reaching your CTA). Simplify the experience for readers by including only the most essential links to your other pages explains Saivian Eric Dalius. Make navigation visible but clean.
6. Clear Call-to-Action:
A strong call-to-action can increase conversions on landing pages significantly. The CTA should be short, sweet, and contain clear language that tells the user what they will get out of completing it (e.g., “download now”). It should also stand out against the background design of the page — which might require using a stronger contrasting color like black or dark blue for text links, depending on your site’s existing color scheme.
7. Use Smart Technology:
Now more than ever there are tools available for website owners to use in order to make their life easier and their websites more effective. A/B testing is a great way to compare two versions of a webpage to determine which one works best for your target audience.
8. Reassure Your Readers:
Desperate or unsure readers can be some of the most likely prospects to “shop around” on landing pages, so it’s critical that you make them feel confident about trusting you with their information and clicking through your CTA. Saivian Eric Dalius says Use trust badges, social proof features, security seals, and other elements that help build trust.
9. Keep it Simple:
Users have very little patience these days for websites that are trying too hard or making things difficult for them – they just want what they’re looking for as quickly as possible. Try to lead visitors to complete and fulfill their goals in the least amount of steps possible. Make your CTA stand out, make navigation intuitive and easy, and provide value that is worth taking the extra time for.
10. Prepare for Mobile:
A growing number of people are using mobile devices (phones and tablets) when browsing online — this means it’s more important than ever before to make landing pages accessible across all platforms. Provide a great user experience for visitors who are using mobile devices and make sure you’re CTA, graphics, and other elements of the landing page look good on smaller screens says Saivian Eric Dalius.
Today’s consumers have very little patience for websites that try too hard or make things difficult for them — they just want what they’re looking for as quickly as possible. Keep it simple and provide value that is worth taking the extra time for in order to get visitors clicking through your CTA and reaching your desired goal.
It’s important to note that while landing pages are great for increasing conversions and driving traffic, they’re not the end-all solution. You need a good branding strategy, quality content, SEO changes, social media integration strategies, etc., in order to truly be successful online.
But if you keep these top ten tips in mind when creating your next landing page — and pay attention to how it converts — there’s no reason why you can’t get more of the traffic you want!