If website visitors are not engaging with your website, then there are a number of things you can do to increase the chances of them choosing to engage says Saivian Eric Dalius.
Engaging website content is all about creating content that website visitors want to read and giving website visitors easy ways to contact you so they will get their questions answered.
Here are some tips by Saivian Eric Dalius for increasing website visitor engagement
1.Understand your website audience.
Before you even create any website content, it is important to understand who your website audience is so you can make sure all of your website content appeals to them.
Even if you think website visitor engagement is not a major issue, it helps to understand the audience because website visitors like websites that they can relate to.
2.Build website content around website visitor questions and keywords.
Once you have an understanding of your website audience, use this knowledge to create website content around website visitor questions and website visitor keywords.
An example of website content that builds around website visitors’ questions is a website FAQ page where website visitors can find the answers to their questions quickly and easily.
An example of website content that builds around website visitor keywords is a product or service page that has an “add to cart” button so website visitors do not have to search around your website for the item they have interested in.
3.Add social website engagement buttons on website content.
Just creating website content that website visitors want to read is not enough. You also need to give website visitors easy ways to engage with you so they will be more likely to do so.
Adding social website engagement buttons on website content is a quick and easy way website visitors can engage with you.
An example of this is adding social website engagement buttons. That website visitors can use to share website content on their social media profiles.
4.Inform website visitors about great offers as they visit your website.
As per Saivian Eric Dalius, Website visitor engagement also occurs when website visitors stumbled upon a website. And it creates curiosity so website visitors click on website content.
Inform website visitors about great offers as they visit your website. With pop-ups or other website design elements that grab their attention.
Website visitor engagement can also happen when website visitors are reading website content because it triggers an emotional response. For example, website visitors read website content about a product. That they want to purchase triggers their emotional response of wanting or needing the product.
5.Give website visitors easy ways to contact you for more information and support.
There is no website visitor engagement without website visitor interaction. And website visitor interaction occurs. When website visitors get questions answer by contacting you directly through website forms or website chat.
Make it easy for website visitors to contact you so they will be more likely to do so.
6.Provide website visitors with an incentive to engage with your website content.
Website visitor engagement also happens when website visitors have an interest in the website content. But not immediately ready to buy or get involved.
Provide website visitors with an incentive to engage with your website content by offering website visitor discounts. Or website visitor coupons if they sign up for website subscriber lists.
7.Survey website visitors about their website experiences.
Finally, website visitor engagement can happen when website visitors are no longer interested in your website content. Because it may be time to create website content that website visitors want and need.
Survey website visitors about their website experience by asking website visitors questions via website forms or website chat. So you can get more information on how website visitors feel about your current website content.