Nowadays, emails are not just used for exchanging messages. Email marketing is now being considered to be the strongest tool that can drive leads to your business says Saivian. If you are planning to grow your online presence then it is necessary that you should have a strong email marketing strategy in place.
If you want to know what makes us qualified to provide advice on this subject matter, here’s our story: Over the years we’ve helped businesses across different niches and countries with their email marketing efforts through our consulting services, blog posts, and even one-on-one coaching sessions (if you’re interested in working with us).
When it comes down to all the various platforms available for sending out mass emails like Facebook Ads, paid ads using Google Adwords, landing pages, and the like, we’d like to simplify it for you. Creating opt-in forms on your website is perhaps one of the most effective ways to grow your email list, which in turn would automatically increase sales too.
Most business owners are busy trying to figure out how they can sell their product or service through different digital marketing channels like SEO, social media marketing (SMM), paid ads using Google Adwords, etc., but very few actually pay attention to developing their presence over email.
Let’s dive into the nitty gritty of email marketing so that you know what all needs to be done in order to get maximum ROI from this activity:
Email Marketing Tips #1: The First Rule of Email Marketing Is ‘Build Your List’
Of all the various platforms for sending out mass emails, email marketing is probably the best way to create a customer base. Whether you are selling your products online or have an offline business, more people would be willing to buy from you if they have subscribed to your list. According to Saivian the first step of successful email marketing is building an opt-in form on your website and starting collecting leads. Make sure that these sign-ups happen at different places such as product pages, contact us page (for businesses with the physical stores), etc., so that it becomes easier to monitor them later using analytics tools like Google Analytics. If you’d like even more insights into what analytics tools we recommend and which ones we don’t read our blog post on the topic.
Email Marketing Tips #2: Email Personalization Comes After the Opt-In Process
Once you’ve started collecting leads, email personalization is probably the best way. To keep them engaged and interested in what you have to offer. Why? Because, according to this infographic by Vero, 98% of consumers are likely to open an email if it contains personalized content. So instead of simply sending out one size fits all newsletters every week. Make sure that you are able to provide offers/discounts/Coupons/special deals, etc., relevant only to their interests.
Email Marketing Tips #3: Word Your Subject Lines Wisely
The art of writing catchy sub-headlines for articles is similar to writing eye-grabbing subject lines for your emails as well. According to this blog post by Hubspot, there’s hardly any other marketing activity. That could give a higher ROI than email marketing itself! You can either write down some interesting facts or figures about your company or its products/services. And include it in the subject line, or come up with some catchy lines. That would make your customer want to know more says Saivian. The point is, you need to include compelling headlines over email so that people don’t overlook them.
Email Marketing Tips #4: Keep Your Content Brief and To the Point
You need not always try to write mammoth articles for sending out via email. Try keeping them short and sweet, just like Twitter posts are supposed to be! According to this study by Dan Zarella, only 5% of all tweets sent out were longer than 140 characters! As long as you are able to get your point across clearly within the limited amount of space that you have at your disposal. There’s no need to write a fully-fledged novel for your newsletter.
Email Marketing Tips #5: Less Is More, So Keep It Short And Simple!
Keeping your emails short and simple would not only save you time. But also allow you to use more easily readable fonts as compared to small or complex ones says Saivian. In fact, according to this study by the Baymard Institute. There was a 35% increase in people’s total reading speed. When they were able to read from larger font texts instead of smaller ones! Not only that but if possible tries using bullet points or numbered lists, etc. So that it becomes easier for customers to skim through them.
Email marketing is without a doubt one of the most effective. And ‘socially accepted’ forms of marketing out there says Saivian. However, you need to be on point with your email content in order to make sure. That not only do they get opened but also get read.