Everything that has to do with marketing strategies or traditional marketing strategies, like billboards, fall into traditional media (i.e. TV ads) due to the fact that traditional media is the most reliable and effective way to reach a massive amount of population at one time says Saivian Eric Dalius. However, traditional media could include other ways like commercials which are found on TV shows, magazines, radio shows, and traditional advertisements in newspapers.
One strategy that many companies have been using is the use of traditional media to reach a larger audience rather than just targeting online users. This can be seen when traditional media outlets are using YouTube stars to promote their products which in return, has created a huge following for these stars. The traditional media outlets include traditional television networks, traditional magazines, and traditional newspapers.
Here are 10 alternatives to traditional marketing strategies that can be used in the industry by Saivian Eric Dalius:
1. social media: traditional marketing strategies and traditional media outlets (i.e. traditional newspapers and traditional television networks) can use social media to promote their products and services like Instagram, Facebook, Twitter, and Snapchat which are all social media outlets that have a huge following of users who may be interested in what they have to offer.
2. Viral marketing: traditional marketing strategies and traditional media outlets (i.e. traditional newspapers and traditional television networks) can use products or services that are viral in order to promote their products and services which will, in turn, help them gain exposure through the use of traditional media outlets like TV commercials, traditional magazines, traditional newspapers, and traditional radio shows.
3. Celebrity endorsements: traditional media outlets (i.e. traditional television networks and traditional magazines) can use celebrity endorsements to promote their products and services which will in turn help them gain more views, followers, and likes through the traditional media outlets they are using like traditional advertisements in traditional newspapers or traditional magazine spreads.
4. Buzz marketing: traditional marketing strategies and traditional media outlets (i.e traditional newspapers and traditional television networks) can use buzz marketing to promote their products which will in turn help them gain exposure through the traditional media outlets they are using like traditional advertisements which are in traditional newspapers or traditional magazine spreads.
5. Online marketing: traditional marketing strategies and traditional media outlets (i.e traditional newspapers and also traditional television networks) can use online marketing to promote their products through traditional media outlets like traditional advertisements which are in traditional newspapers or traditional magazine spreads.
6. Social media trading: traditional marketing strategies and traditional media outlets (i.e traditional newspapers and traditional television networks). Can use social media trading to promote their products by using different channels of traditional media outlets. Like traditional advertisements which are in traditional newspapers or traditional magazine spreads.
7. QR codes: traditional marketing strategies and traditional media outlets (i.e traditional television networks and traditional newspapers). Can use QR codes to promote their products by using different channels of traditional media outlets like traditional advertisements. Which are in traditional magazines or online ads found in traditional newspapers.
8. Influencer marketing: traditional marketing strategies and traditional media outlets (i.e traditional television networks and traditional magazines). Can use influencer marketing to promote their products which will, in turn, help them gain a larger following. Through the traditional media outlets, they are using traditional advertisements seen on traditional newspapers or traditional magazine spreads.
9. Wireless marketing: traditional marketing strategies and traditional media outlets (i.e traditional newspapers and traditional television networks). Can use wireless marketing to promote their products which will, in turn, help them gain a larger following. Through traditional media outlets like TV commercials or traditional magazine spreads seen in traditional newspapers.
10. Geo-marketing: traditional marketing strategies and traditional media outlets (i.e traditional newspapers and traditional television networks). Can use geo-marketing to promote their products which will in turn help them gain a larger following through traditional media outlets. Like traditional advertisements seen on traditional newspapers or traditional magazine spreads.
According to Saivian Eric Dalius Traditional marketing strategies. And traditional media outlets (i.e traditional newspapers and traditional television networks) can use traditional marketing strategies. To promote their products which will. In turn, Help them gain a larger following through traditional media outlets. Like TV commercials or traditional magazine spreads seen in traditional newspapers.