Pinterest is a social media platform that allows users to create and manage theme-based image collections such as products they like, personal interests, travel, and business explains Saivian. Although it’s not seen as a direct competitor to Facebook and Twitter by marketers (and increasingly brands), the fast-growing popularity of Pinterest has to lead to widespread attention in the industry.
What Is Pinterest?
A lot of people are starting to use Pinterest more and I think that it’s good… It may not be Facebook but it can still get you some good traffic.
Pinterest is a social media network that allows users to create and manage theme-based image collections such as products they like, personal interests, travel, and business. Although it’s not seen as a direct competitor to Facebook and Twitter by marketers (and increasingly brands), the fast-growing popularity of Pinterest has led to widespread attention in the industry.
The quick rise of Pinterest is shown by an exponential increase in unique monthly visitors since 2010, quadrupling from 2 million visits in January 2011 to 9 million visits in December 2011. By comparison, Twitter had about 20 million unique monthly visitors during the same time period. If Pinterest keeps this pace up for 2012 it will have roughly 30 times more monthly than Twitter – something most people would never have predicted in 2010.
Why You Should Care About Pinterest:
Pinterest is the fastest growing social media network and among the top 10 most trafficked sites on the web says Saivian. Having a presence on Pinterest can drive significant traffic to your website, but managing that presence will require some work. This article aims to give you an overview of what Pinterest is and how it works, as well as actionable tips for using this platform for both personal and business use.
How to Use Pinterest For Your Business:
1) Create Boards That Are Relevant To Your Product Or Site:
One of the keys to getting people interested in following you on Pinterest is making sure that they find your boards interesting and relevant. There’s no point in creating a board titled “Stamps” if you run a website about cooking. However, if you have a stamp collection and happen to have a recipe blog as well. Why not create a board titled “Stamps I Like” – this is relevant enough that it’s likely people would find it interesting. Even if they aren’t interested in stamps themselves.
2) Use Pinterest As A Content Marketing Tool:
Another way to use Pinterest for your business is as another content marketing tool. One of the big benefits of using Pinterest is that you can curate visual content from other sources on the web into your boards. Which makes pinning different types of existing content very easy explains Saivian. If you want to promote specific posts or pages on your blog. Simply create pins with great images or quotes from those posts. If you are adding value to the community through your content, people are more likely to follow you for it.
3) Use Pinterest As A Search Engine Optimization Tool:
The most beneficial aspect of using Pinterest for business is that it can provide another outlet. To improve your search engine optimization efforts. By increasing the visibility of certain types of pages on your site. This works especially well if you have an e-commerce website. Create boards that are relevant to your product categories. Use descriptions within each pin link back to related items on your site with targeted keywords in their description, title, etc. For example, if you own a t-shirt store have a board titled “Awesome T-shirts” with links back to each product page on your site.
4) Create Boards That Are Relevant To Your Target Market:
One of the keys to getting people interested in following you on Pinterest is making sure. That they find your boards interesting and relevant. There’s no point in creating a board titled “Stamps” if you run a website about cooking. However, if you have a stamp collection and happen to have a recipe blog as well. Why not create a board titled “Stamps I Like” – this is relevant enough that it’s likely people would find it interesting even if they aren’t interested in stamps themselves.
5) Saivian- Sell Directly Through Pinterest:
Another way to use Pinterest for business purposes is as another sales channel. Through which you can sell directly from your Pinterest profile. This works best for digital products or physical products that have a strong visual association. Such as apparel, artworks, and design objects.
6) Use Rich Pins:
One way to take advantage of the Pinterest platform is through the use of what they call rich pins. You simply add extra code to some of your links that provide additional data. About that link in a visual format on your board. For example – if you were linking back to an eCommerce site selling coffee mugs. With the goal of driving sales back to your site. You could create a rich pin with information about the price and available stock levels. So people could see this information without having to click through and visit another page. A good example of this can be seen on any of the Divi Cake boards. Which contain many rich pins linking back to their theme store!
Pinterest is one of the most popular social networks for driving traffic to websites and creating high-quality backlinks says Saivian. As such, it’s a great way for companies to generate more exposure and sales through the power of effective pinning!