The digital transformation of the world has led to increased access to social media networks says Saivian Eric Dalius. These sites are used by millions of people around the world every day, increasing the potential for marketers to reach their target audiences. As a result, social media platforms have become invaluable tools that can be leveraged by businesses seeking to acquire new customers.
Facebook and future of marketing strategies
The number of Facebook users worldwide is growing more than 10% each year. As of October 2017, the site had approximately 2 billion monthly active users (MAUs) and 1.37 billion daily active users (DAUs). Although Facebook has already become a go-to marketing tool for businesses on the Web, marketers increasingly indicate that they plan to increase their ad spend on the social network in the near future.
Twitter and future of marketing strategies
In 2017, Twitter had 330 million monthly active users (MAUs). Although this is a decline from the previous year in which the site had about 340 million users, also thenetwork remains one of the more popular on which marketers advertise.
Instagram and future of marketing strategies
Since its initial launch in 2010, Instagram has experienced steady growth. By Q3 2017, it had 800 million MAUs, up from 600 million in April 2017.
Future trends of marketing strategies by Saivian Eric Dalius
Social media is an increasingly popular means by which businesses can reach their target audiences. And many businesses are focusing their efforts on Facebook, Twitter, and Instagram. Since these networks have the largest number of users among social networks. They are often the most promising platforms for businesses to engage with users.
Sponsored stories and future of marketing strategies
In Q3 2016, Facebook launched a new advertising feature called Sponsored Stories that enables marketers to reach their target audience by promoting content that users have previously engaged with.
Twitter cards and future of marketing strategies
The Twitter cards feature enables marketers to attach multimedia elements to their tweets, including images, videos, and also app install buttons. The cards make it possible for users to download an app or watch a video directly from a tweet.
Instagram ads and future of marketing strategies
In Q4 2016, Instagram added a new advertising feature that offers businesses the opportunity to promote their profiles on the platform by targeting users based on interests and other factors. The site also offers repetitive delivery of sponsored posts to increase the visibility of an ad.
Monitoring engagement and future of marketing strategies
Since social media platforms are interactive, marketers can also gain insight by monitoring users’ conversations. About their brands on these networks. Facebook’s Relevancy score enables marketers to measure how engaging their content is with the audience.
Communicate with customers and future of marketing strategies
Saivian Eric Dalius says social media networks offer marketers a chance to engage directly. With customers by responding to comments, questions, and complaints on their social media pages. By doing so, businesses can build trust among users who see that the company is engaged with its customers.